Coming from a more traditional marketing background, Wang was attracted to this industry’s cultural relevance. Here, she can “create engaging narratives for brands that extends beyond its main advertising campaigns. I felt branded entertainment was the place to tell that story and build positive, authentic feelings with viewers while they consume both the content and brand.” Highlights of her work of late include “Truth” at the 2017 MTV Movie & TV Awards, an anti-tobacco campaign aimed at reducing the rate of teen smoking in the US through presenting facts within custom spots that focus mainly on social injustice. She also executed an integrated program for Cadillac at that same event, where she helped re-introduce the brand to millennial and Gen-Y audiences as a relevant, luxury automobile.
What attracted you to this industry?
Coming from a more traditional marketing background, I was yearning for an opportunity to be a part of something more culturally relevant where I can create engaging narratives for brands that extends beyond its main advertising campaigns. I felt branded entertainment was the place to tell that story and build positive, authentic feelings with viewers while they consume both the content and brand.
Best piece of professional advice you’ve received?
To always have a good laugh or smile even in the toughest and most stressful times.
What product or service can you not live without?
Google Assistance on the Google Home wakes me up in the morning, keeps me informed on the latest news, plays music directly from my Spotify account and even tells me how long I need to boil a poached egg!
