Jennifer Mitchell

Competitors are taking note as Mitchell redefines the newsroom of the future through innovations and mission-driven reporting. She made CBS Stations the country’s only station group with a fully scaled AR/VR news infrastructure by bringing innovative augmented reality and virtual reality technology to nine major-market CBS newsrooms across the country and to the new flagship streaming program, “CBS News 24/7.” Mitchell also introduced regional GM roles that have improved fiscal oversight while allowing more investment in journalism.

What’s a routine or ritual that keeps you grounded? Walking and thinking. Giving myself grace and being kind to myself are critical. I try to find those moments just for me… to be alone with my thoughts, to problem solve and troubleshoot in moments of silence, without distraction.

The industry is transforming quickly—how are you preparing your teams (or yourself) for what’s next? I believe in staying current on industry trends and constantly learning about how to lead through change. It’s about being nimble, flexible, and ready to pivot at a moment’s notice. Get comfortable being uncomfortable, and focus on what you can control. There will always be outside forces and disruptors – the key is to think big, fail fast, and pivot.

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