McNab-Baumann leads A+E Networks’ marketing strategy for accounts in the US and Canada. She also spent five years at Comedy Central as Director, Affiliate Advertising and Marketing Services, where she co-produced a multi-market stand-up competition to drive local ad sales sponsorship. From a professional standpoint, McNab-Baumann is most proud when she’s able to match an A+E Network brand objective to an MVPD’s business objective, creating “a mutually beneficial campaign… These are the moments I strive for; they are never easily accomplished, but when the stars align the partnership thrives as a result.”
What professional accomplishments are you most proud of from the past 12 months?
I love when I’m able to match an A+E Network’s brand objective to an MVPD’s business objective, and it turns into a mutually beneficial campaign. These are the moments I strive for; they are never easily accomplished, but when the stars align the partnership thrives as a result.
With all the disruption in the marketplace, how has the role of affiliate marketer changed?
The affiliate marketing role hasn’t so much changed as it has adapted to new platforms and new tactics. We are now developing marketing muscles that flex to new technologies, new content windowing models, and new measurement tools. As marketers we’re using new muscles.
What do you do for fun out of work?
I love traveling with my husband and daughter. Whether it’s a road trip or a trip abroad, we make it a point to ride every rollercoaster we encounter along the way.