Giddens spent the last year overseeing Sprout’s brand refresh. She led the development and execution of the evolution, which includes the new tag line: “Free to Grow.” In her new role as SVP, marketing, she’ll continue expanding Sprout’s multiplatform and digital presence as the network moves aggressively into original programming with series including “Nina’s World,” “Terrific Trucks,” “Floogals,” and upcoming shows “Dot” and “Kody Kapow.” “Diversity should enrich our experiences to promote growth and embrace change, catalyze innovation and fuel collaboration,” she says.
