Jennifer Cotter

Cotter tirelessly leverages HSN content and programming across multiple platforms. With her team, she’s transforming an established business into an efficient, modern operation with cross- platform content creation whether it’s live-streaming a New Year’s Eve Jimmy Buffet concert on HSN.com or coordinating the launch of HSN mainstay Joy Mangano’s Miracle Mop with the world premiere of the feature film based on Mangano’s life. Cotter says the biggest story in cable now is the shift in viewer- ship behavior. “In HSN’s landscape we are both in the unique position of being at the intersection of both retail and media, but the opportunity is so great for us to leverage our content to redefine how she watches content and shops.”

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