The message of UCI’s 2014 cohesive multiplatform marketing initiative, “United We Stand, Together We Grow,” illustrates Ball’s keen understanding of Univision’s diverse audience, while the implementation of it via print, digital, and out-of-home advertising underscores that she knows today’s challenges and importance of reaching consumers. “I think the programming that best reflects women portrays them in the many roles they have to play in our current society,” she says. “All of these roles complement each other, but conflict at times and the best programming reflects both the joys and challenges that women face today.”
