Collins’ unique approach to advertising earned him a recent promotion to oversee ad sales, marketing and brand partnerships for Fox Corp. He’s credited with doubling the in-show live brand integrations for Fox News Media in 2023 while also bringing back more than 120 advertisers to Fox News’ 8pm primetime hour. That’s all in addition to driving revenue increases for the network’s weekend primetime programming. Collins will get more chances to bolster Fox Corp.’s ad sales as a major election year gets underway.
Which industry executive do you wish was running for president? Marianne Gambelli. Intelligence, integrity, and a sense of humor. Plus, she’d pick a great cabinet.
Biggest takeaway from the Hollywood strikes? It’s good to be diversified with live, reality and animation.
What’s your position on Stanley cups (not the NHL kind)? Big and clunky… I don’t get it.
What celebrity would you hire for your company and why? Tom Brady. Oh, wait…he’s starting soon. I’d say Taylor Swift, so she can come to next year’s Super Bowl.
Summer Olympics event you most want to see in person? Equestrian.