There are more than one billion reasons to name Donlan Cablefax’s Digital Executive of the Year. His leadership helped WWE cross the one billion social media follower mark in 2019. He knows how to use platforms such as Facebook, Twitter and TikTok to super serve and grow the WWE fanbase. But Donlan also has one foot firmly planted in the future, leading the creation of the Content Innovation Lab inside WWE’s Performance Center in Orlando, Florida. The Lab is charged with driving storyline and engagement by focusing on talent, live-event digital production; sports science; and immersive content creation. Donlan has helped forge several partnerships in the augmented and virtual reality sphere, including teaming with Littlstar to have WWE Superstars go head-to-head in AR. Donlan has played a big part in WWE’s status as one of the most followed brands in the world.
