Cox Communications has continued to look to the future in the face of challenges from 5G and fiber providers, and its latest creative focused on possibilities. The campaign included three TV spots to show off the power and potential of Cox’s multi-gig speeds. What if you could scan a pile of Legos and see what you could build or simulate a professional basketball game from your driveway? Additional broadcast, online and social assets were also deployed, and ad testing showed that customers were getting the message. They displayed increased persuasion levels that Cox speeds are fast enough for families and that the provider is pushing the boundary with its products and services.