INSP rethought its ad approach, turning away from splashy approaches to create something that resonated deeper with audiences. The ad message, that the network helps viewers relive the hero’s journey and tells stories that stand the test of time, was accented by music that built to a crescendo and scenes from INSP’s iconic programming. The quiet approach made a huge impact with a miniscule budget with estimated in-house costs coming in at just over $2,700.