INSP partnered with Al Roker Entertainment to celebrate Black History Month, producing a one-hour special highlighting five legendary Black cowboys. Leading up to the February premiere, INSP’s marketing team reached out to press to drive awareness of the contributions Black cowboys made to the American west. Media and press activities generated 2.1 million online views of stories and blog posts, and INSP social posts reached more than 265,000 people across the two-week promotional window.