INSP’s marketing team was an efficient one with its “Always On” campaign. It developed a paid strategy that solidified INSP’s presence in market for 19 weeks. That resulted in paid linear placements that ran Monday-Thursday in weekday fringe (3-7pm) and weekday prime (7pm-midnight). The network used cluster buys to push the immediacy of tune-in along with spots featuring popular music to catch the attention of non- and light-INSP viewers. INSP also utilized a digital buy targeting look-a-like audiences across CTV, mobile and tablet devices.