Representing a suite of international channels, IMD is the leading provider of ethnic and in-language premium networks in North America. Although bandwidth limitations had previously throttled their reach, the launch of Comcast’s Infinity X1 opened the doors to every Comcast market. Promoting both the X1 tech and educating new customers on IMD’s new availability, this complicated, wide-reaching campaign was a logistical triumph and garnered a sweep of new acquisitions.
