OWN joined the Hulu + Live TV platform in January and it wanted to make sure subscribers knew that they could now find the net’s award-winning programming and on-demand library of content. Discovery’s Affiliate Marketing team collaborated with OWN’s and Hulu’s marketing teams on local press placements as well as a dedicated announcement and retention email to Hulu + Live TV subscribers. Other components included a two-week targeted paid digital campaign on social media and fan engagement through popular OWN social handles, including “Love & Marriage: Huntsville.” The strong launch promotion has led to ongoing promotion for the network that drives engagement with Hulu + Live TV subscribers.
