As vice president of distribution for Crown Media Family Networks, Henderson oversees the strategic planning and negotiation of deals with major distribution partners in addition to all commercial accounts. She is always looking for ways to expand Crown’s kingdom—with one of her latest endeavors taking “Countdown to Christmas” to the friendly skies. Despite not having the advantage of an established relationship, Henderson managed to secure deals with several airlines that made Hallmark Channel’s holiday fare part of the in-flight entertainment with some 30 million passengers able to partake in some Hallmark Network fun. The airlines also promoted the Countdown to Christmas programming via social media, in-flight advertising and magazines.
