This lovely partnership paid tribute to Wounded Warrior Project members and veterans. The 20- and 30-second profile pieces appropriately aired during HISTORY’s Veterans Day premieres. Extended 60-second versions of the profiles were shared across HISTORY’s Facebook, Twitter and Instagram handles. It also marked the first time HISTORY amplified such a project via podcast, with sponsored host reads with tune-ins in the “HISTORY This Week” podcast episode in honor of Veterans Day. The on-air custom creative was seen by nearly 7 million people.