Quicken Loans and HISTORY teamed four original short form pieces created to showcase how Quicken Loans is helping support communities across the country in their efforts to end veteran homelessness as part of Built for Zero, an initiative made up of more than 80 cities and counties across the US that have committed to measurably ending homelessness. So far, 11 have ended veteran homelessness. The project became personal, with one team member helping move one veteran into his new home. The project, which ran across HISTORY linear and digital as well as on social media, brought awareness to Built for Zero, but also elevated perception of Quicken Loans.
These short-form pieces showcased how Quicken Loans is helping support communities across the country in their efforts to end veteran homelessness as part of the Built for Zero initiative. Not only were the pieces examples of strong storytelling, but a custom panel showed they improved Quicken Loan’s perception—80% said the partnership gave them a better impression of Quicken Loans, while 69% said they would consider Quicken Loans if in the market to buy, refinance or change lenders.