AMC Networks Hispanic Heritage Month PSA Campaign

For years, AMC Networks has run a Black History Month campaign featuring members of the Congressional Black Caucus. In 2021, the brand continued its work amplifying diverse voices by launching its first-ever Hispanic Heritage Month PSA campaign. Leading members of Congress shared their stories of inspiration and perseverance as well as the issues that they remain focused on today. The spots rolled out on-air and online, airing over 200 times across AMC, IFC, SundanceTV, WE tv and AMC+, and garnered 80-million on-air impressions along with more than 130,000 social media impressions. AMC+ also put together a premium streaming bundle with a collection of 25 series and films curated by the company’s Hispanic/Latino employee resource group, VOCES, titled “Celebrando La Unidad.”

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