Lei is charged with developing key strategies to improve customer conversion, engagement, retention and satisfaction, as well as overseeing affiliate distribution to fuel growth for the vMPVD service. She also has held roles in business development at Carrier Partners and content marketing & programmer management at AT&T U-verse. “I am happy to have transitioned this year over to the vMPVD side of the business, which completes my journey across cable, satellite, IPTV telco to digital provider,” she says. “The entertainment landscape continues to consolidate paired with increased OTT competition, which makes my job all that more exciting to manage the customer experience at PlayStation Vue.”
What professional accomplishments are you most proud of from the past 12 months?
I am happy to have transitioned this year over to the vMPVD side of the business, which completes my journey across cable, satellite, IPTV telco to digital provider. The entertainment landscape continues to consolidate paired with increased OTT competition, which makes my job all that more exciting to manage the customer experience at PlayStatio Vue. My son entered Kindergarten this Fall, and I am reminded how to look at the world through his fresh set of lens.
With all the disruption in the marketplace, how has the role of an affiliate marketer changed?
The importance of strategic partnership becomes more important as we tend to leverage resources from our affiliate programming partners to bring to life the entertainment experience for our consumers.
What do you do for fun out of work?
I am an avid runner. This is the time I take every day to clear my mind and get ready for the busy day ahead.