Since joining INSP in 2019, Tauber has transformed the network’s marketing team and challenged others to more clearly define its brand identity. He collaborated with Paula Scher and design firm Pentagram to co-develop a logo centered on the iconic cowboy hat. His efforts have helped the Home of Westerns become a ratings powerhouse that consistently ranks in the top 10 among all networks. Digital has been a home run as well with a 700% increase in website page views.