Much like the Hallmark channel, the Hallmark website wraps its followers up in humor, spirituality and family like a big fuzzy quilt your favorite aunt made for you by hand. With sneak previews, large scale sweepstakes, and daily offerings that keep its visitors coming back again and again, the Hallmark website couldn’t be a better compliment to its promoted content. Seasonal changes to the color palate of the site are an indicator of the attention paid to the warmth and heart it tries to convey. A redesign in 2017 added more robust channel information and increased search functionality as well. Smaller touches such as themed recipes and games rounded out the new experience, which maintains itself as one of the best.