DEFINITION6’s delightful Countdown to Christmas Fantasy Game for the Hallmark Channel gave loyal viewers the chance to draft a fantasy team made up of their favorite Hallmark originals and Holiday classic movies. Points were awarded based on the aggregate viewership of the movies, and bonus points were available through trivia questions about each week’s films. The contest brought users back to the site again and again as intended, and Hallmark viewers received a delightful way to engage with each other. The game was a hit, with some 9.6 million people participating.

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