This clever contest featured a $10,000 salary for Hallmark’s #1 fan, along with an exclusive premiere screening in their hometown and a character named after them in a future Hallmark Channel original movie. Fans submitted a write-up and optional video or picture to explain why they should be named Chief Fan Officer. Upon entering, these super fans received a digital fan kit to help spread the Hallmark love. The kits featured digital stickers, GIFs, Facebook Covers, Twitter Headers and Zoom Backgrounds. Entries were featured in a Fan Gallery where users could “heart” their faves.
