Leveraging its high success rate using sporting events as acquisition tools, Univision NOW created a sharp campaign for its service during the 2017 Gold Cup (Copa Oro). The only U.S. direct-to-consumer live streaming and on demand subscription service in Spanish, they partnered with Google to offer free Chromecast devices to new or existing users who upgraded to a Univision NOW annual plan. Advertising via paid digital, the Google Play store, and Univision’s owned and operated media. The tailored campaign was a success, increasing annual subscriptions by +89% as well as converting at 2%, with a click-through rate of 4.8%, much higher than the industry norm.