To promote the “Go-Big Show,” a new extreme talent show, TBS/TNT/tru TV/ WarnerMedia went big themselves. The Go-Big Show Season 1 TBS Brand Marketing used spots on TBS, TNT and truTV during a wrestling match, spots on TBS/TNT holiday shows and reached a female audience with spots on networks like Hallmark and TLC. Other efforts included a holiday drive-thru extravaganza in Los Angeles and Snoop Dogg Dog promoting it on CNN. The team even erected a “Go-Big Show” billboard with 3D elements like motorcycles and monster trucks coming to life, In the end, over 30 million people watched “Go-Big Show,” Season 1.
