Rebbapragada has been a catalyst of transformation at Crunchyroll after helping navigate the company through its acquisition by Sony. For the 2023 Anime Awards, her team developed a spatial experience for partners on the ground and for fans at home, leading to 18 million votes cast worldwide. On the service itself, she’s led the expansion into areas such as India. Rebbapragada also devotes time to Crunchyroll’s ERGs centered on AAPI and women.
“Gen Zers have opinions about change, and specifically the rate at which things need to change—which is markedly different. It is inspiring.”
If you took a six-month sabbatical, how would you spend it? I would take a trip of a lifetime with my family, traveling to places we have never been that are difficult to get to, contribute to our ever-evolving world view and are full of outdoor, culinary and intellectual adventure – it would be a great opportunity to tick some things off our bucket list!
What inspired you to pursue a leadership role? Other leaders inspired me to pursue my current path. Over the years, I have been really fortunate to have learned from some role-models and been given opportunities where I could find what problems I like to solve and the environments where I can maximize my success. Instead of one big decision, it was a series of micro-decisions that led me here. I didn’t overthink things – just let intellectual curiosity lead the way.