Featuring a crisp graphical edge, a colorful palette, and a strong sense of branding, Mediacom’s campaign to promote its Gigabit+ Fiber Solutions enterprise broadband services threw a wide net over its intended customers. To generate interest and awareness, the campaign targeted current customers, influentials and business owners within Mediacom’s footprint and used testimonial vids, print ads and direct mail to specifically target enterprise level decision makers. The campaign contributed to an additional 10,000 Mediacom Business customers including both enterprise and small business clients and an 8% year over year gain.
