With anticipation for the conclusion of HBO’s “Game of Thrones” reaching fever pitch among fans, HBO did not sit back and relax when it came to promoting season 7. In addition to the traditional outdoor, print, digital, cinema and TV, HBO created unique on-site promotions at events such as SXSW and Comic-Con as well as promotional partnerships with large audience players such as Major League Baseball. The hype for Game of Thrones has not receded, ensuring HBO a very prosperous winter, whenever that’s coming.
