More than a catchy slogan, Sparklight Business’ “Full Speed. Half Price” campaign featured a neon sign theme across direct mail, email, paid digital, organic digital, paid social and cross-channel TV ads to target small business owners. The bright visual elements of the neon sign graphic treatment helped cut through the clutter. The campaign resulted in a 13% increase in YOY sales and a 20% increase in YOY new revenue without increasing marketing spend.
