How do you successfully combine sentiment and entertainment? Cox Communications showed how with its “Full of Love” campaign, which provided home-cooked meals and family calls to three overworked and isolated nurses. Longform and shorter videos on social platforms and  $500,000 worth of digital media on YouTube, Facebook, Instagram and native channels over twelve weeks, resulted in more than four million YouTube views, the highest for a Cox campaign. Full of Love delivered more than 10 million total views over all platforms. 

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