This crafty team develops and executes all publicity strategy for Freeform original series, such as “Single Drunk Female” and “Grown-ish.” The team also has to find new ways to promote annual stunts “25 Days of Christmas” and “31 Nights of Halloween.” The latter included a spooky (and socially distanced) event known as “Halloween Road,” an immersive experience in L.A. that features the worlds of “Hocus Pocus,” “The Addams Family” and more for fans and the press. This primo Media Relations group deployed a winning strategy that helped make Freeform the #1 primetime cable network in entertainment for 2021 among adults 18-34 and women 18-34. What’s more, they helped make “Cruel Summer” the most-watched series in network history.
