In a year with live sports disrupted, this team quickly developed a new game plan, publicizing replacement programming and stunts that filled the hours of canceled games. ESPN pushed up production of “The Last Dance” because of the pandemic, with the team helping to make it a cultural and ratings blockbuster. This team also had to guide internal communications, conveying the latest info to thousands of employees. When sports returned, the department publicized not only the games but the extraordinary efforts underway to keep everyone safe.
