Gibson leads the marketing team at The Cable Center through executing communications and marketing strategies, distributing press coverage and building a social media presence for the organization. She serves as programming committee co-chair of NAMIC Denver, a mentor to The Center’s marketing interns, and has led the NAMIC program committee for its participation in SeriesFest, a festival focused on episodic storytelling. She’s most proud of her work for the Cable Hall of Fames, including her marketing and PR efforts for the cast of “The Sopranos,” the first series to enter the prestigious Cable Hall of Fame. “With a miniscule budget, the efforts earned 187 million potential views which contributed to $1.8 million in advertising equivalency for 2017 Cable Hall of Fame public relations efforts in online and print articles,” she says.
What has been your biggest professional accomplishment to date?
I have overseen the marketing and PR efforts for four Cable Hall of Fames, successfully helping to grow the event recognition and sponsorships year-over-year for the last four years. In 2017, I also worked to coordinate the marketing and PR efforts for the cast of “The Sopranos,” the first series to be inducted into the Cable Hall of Fame. With a miniscule budget, the efforts earned 187 million potential views which contributed to $1.8 million in advertising equivalency for 2017 Cable Hall of Fame public relations efforts in online and print articles.
Best piece of professional advice you’ve received?
“Get involved with industry organizations and find industry mentors outside of the organization.” – Diane Christman, SVP at The Cable Center and my supervisor for three years. This advice has proved invaluable to me. I now have numerous mentors across the industry, both in Denver and nationally. They all offer unique perspectives and I am incredibly grateful for their friendship and guidance.
What product or service can you not live without?
Apple Music. I love music and have extremely varied tastes, so having easy access to stream whatever I’m in the mood for depending on the time of day is vital. I’ve tried other streaming services, but I don’t like the way they are organized and curate music. Apple Music is already integrated into my music library, which adds to the convenience. It allows me to search their entire catalog to find that one song that is stuck in my head, listen to an entire album, or find new music via playlists curated for me based on past listening and purchases. I probably listen to music at least three hours a day. I do still buy albums/ songs that I love so I can have access to them when I’m travelling and have limited Wi-Fi or data.
