Speciale and her team have made massive moves, not only on the home front but across the industry, to better the business of advertising and ad sales. She was an early, vocal advocate for developing data-driven models to help clients target potential buyers—and for cutting back commercial time—which she’s helped spearhead on truTV, TBS and TNT to great effect. Improving the customer experience remains top of mind for Speciale as she works to increase CPMs across Turner’s entire portfolio of content. What does she view as the most dramatic recent change in her sector of the business? “Speed. The speed of information, technology, opportunity and change,” she says. “Consistently staying informed and ahead of the next big media opportunity is a business necessity.”
What are your thoughts on the industry’s current response to the #MeToo movement, and its treatment of men who have been accused of sexual harassing and/or assaulting women and men? Are there other steps you feel should be taken?
There are a lot of incredibly brave individuals coming forward and sharing experiences that no one should ever have to face. Every person, male and female, has the right to work in a safe environment that fosters respect and collaboration.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
Speed. The speed of information, technology, opportunity and change. Consistently staying informed and ahead of the next big media opportunity is a business necessity.
If there were a reality show based on your office, what would it be called?
“The Amazing Race.”