Disney Advertising puts on a full-court press to showcase its advancements. It spearheaded all press efforts for Disney’s Global Tech & Data Showcase, which took place at CES. That allowed Disney Advertising to boast its clean room data expansion, real-time measurement and insights and acceleration in self-service and automation. Its own “Super Bowl,” the Disney upfront, brought in a crowd of 3,000+ and established the company’s spot as a leader in the advertising marketplace.