For an event that celebrated its 35th year in 2023, Discovery made it personal for fans. It teamed up with major affiliates including Comcast, Cox, DirecTV, Spectrum, Verizon and more to tailor viewers’ experiences. It used curated collections of “Shark Week” content, banner placements on different streaming platforms, social promotions and ad spots to drive attention to the ocean’s biggest event. Its Shark Week affiliate campaigns created over 100 million impressions.
