Shark Week celebrated 34 swims around the sun in 2022, and the Warner Bros. Discovery Affiliate Marketing team joined together to brainstorm exciting ways to create experiential events for each of the programmer’s distribution partners. Final products included a Shark Week themed DISH-scape for the month of July, Shark Week event kits at Xfinity retail stores in the distributor’s West and Northeast divisions and the creation of digital asset and promotional toolkits for all affiliates.