Crafting its content specifically for the millennial mindset, “Discovering Routes” offers crisp, economical storytelling in compact packages more suitable for digital distribution. This is smart planning, but such technical achievements are merely a bonus to the main point: this is a great show. Mixing themes of travel, self-discovery, and embracing multi-culturalism, the episodes rarely last longer than 6 minutes. ABS-CBN accommodates the peculiarities of digital distribution, but also respects how millennials consume content, in shorter, more succinct bites.
The all-millennial production team behind Discovering Routes has crafted a very special show. Thematically, the show is about embracing culture and recognizing that we are more alike than different, the production deserves praise for holding to that philosophy while simultaneously recognizing how millennials and upcoming generations prefer to consume content.
