Schanne worked to increase marketing’s contribution to new customer growth by 10% YOY via a combination of increase in media spend and changes in tactical mix. On her watch, the marketing department’s impact on new connects was its highest in five years. Her team also launched five new acquisition tactics in 2023, increasing total weekly new connects by 2%: Schanne leads by example, and colleagues describe her management style as “active, engaged, a work-with approach.”
“Access to a quality K-12 education has deteriorated for too many U.S. children, especially in inner cities. For example, in Baltimore city public schools, only 27% of high school students tested at or above the proficient level for reading and only 4% for math. I’d like to raise money for organizations committed to expanding tuition-free, or low-tuition private school choice options, that are funded through philanthropic donations.”
What’s something you admire about Gen Z? Gen Z is the most connected group in history. This generation has grown up on the internet using social media. I admire how they build many diverse cadres of relationships, including influencers, celebrities, brands and organizations, in addition to friends. They personalize their world, and their networks open up the possibilities of global communication on a very personal scale.