Holliday-Mack provides critical intel and insight on the demographic and psychographic composition habits and interests of current and targeted El Rey viewers. She uses this data to develop core strategies to help boost awareness, ratings and engagement. Holliday-Mack credits her own network’s series “From Dusk Till Dawn and “Lucha Underground” as examples of programming that best represents diversity. “I love shows with diverse casts and relatable narratives that are accessible to all demographics,” she says.
