Darren Abbott

Has your view of AI changed in the past year? Yes. I see AI as an accelerant, not a replacement. Its real value is freeing teams to do more meaningful work when it’s guided by purpose.

What would a radically better customer experience actually look like? It feels human. It’s intuitive, relevant, and emotionally resonant, showing up naturally in people’s lives instead of demanding attention.

What’s the biggest risk of moving too slowly—or too quickly—on AI? Move too slowly and you lose relevance. Move too fast and you lose clarity. The sweet spot is thoughtful experimentation rooted in who you are as a brand.

Your most reliable restaurant recommendation? Anywhere that serves authentic Kansas City barbecue. Bonus points for a good bourbon Manhattan.

What skills will the next generation of industry leaders need most? Curiosity, cultural fluency, and the ability to connect creativity to real business impact.

What apps have you deleted to reclaim your time? None. I still have them all.

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