Years in Cable: 2
Education: BS, Marketing, Arizona State University
Standing out in a cluttered marketplace is always challenging, but some networks do it better than others. El Rey’s dedication to bold storytelling extends to encouraging aspiring filmmakers to submit their work for consideration. UP’s family-focused programming celebrates life’s biggest moments. INSP also has family-friendly programming, but gives it a Western flavor with original “The Cowboy Way” alongside eps of “Gunsmoke.” And Fuse is a music-centered channel catering to young adults. Cerullo, Schwimmer, Tibbets and Winter all know how to make their networks special and use that knowledge to attract and retain viewers.
The biggest innovation in media/broadband over the last year? Live streaming as a real audience driver has really taken hold this year. Live streams will be added to many OTT platforms in the next year.
Best advice your mom or dad ever gave you? Do what you love and the money will follow
An area where media/broadband could use improvement? Ad insertion in Live Streaming and broadband are still an issue but getting better
What would be the name of the reality show based on your company? “Rebel Without a Crew” (what else?)
What does the future look like for skinny bundles and flexible packaging? Skinny bundles will start adding more live streaming (linear) product as a way to drive subs
Last show I binged not on my network(s): “The Good Place”
What product or service could you not live without? Mobile phone
Favorite podcast: “The History of ROME”