After joining the company in 2001, Ardizzone has served as the go-to for all legal matters, marketing, commercial ad sales, distribution, HR, communications, research and programming. Over the past year, he was a key player in creating INSP’s Cowboy Way FAST channel, making sure its content is available to viewers who cannot get cable or streaming services.
Was Charter’s Disney deal precedent setting? Yes, but not unanticipated. Precedent in the manner that it attempts to address churn by enhancing the value proposition of the package offerings with third-party streaming service and a re-tiering of lesser-viewed networks that charge a fee.
What’s your position on Stanley cups (not the NHL kind)? Cowboys don’t carry Stanley cups.
The last thing A.I. got wrong was… My own image and likeness. I’m skinnier and younger than AI says I am.
Business speak phrase or buzzword I find most annoying: “Streaming wars”
Do you personally still have a traditional cable video package? Absolutely.
TV series everyone should binge: “Elkhorn,” of course.
Book, movie or TV series that greatly influenced my leadership style: “A League of Their Own.”
Favorite way to destress? Horseback riding
Fast-food guilty pleasure: Pizza
Summer Olympics event you most want to see in person? Gymnastics (women’s and men’s). Amazing athletes with incredible physical and mental strength and focus.