As executive producer of Super Deluxe, Turner’s premium, entertainment channel for young creatives, Ghahremani is redefining interactive TV through calculating—and incorporating—audience feedback in real-time. His team’s proprietary technology renders audience comments and reactions live, allowing the channel’s live audience to have grown leaps and bounds in 2017. Look no further than a recent live-streamed race between a tortoise and a hare, which garnered 127,000 concurrent viewers on Facebook Live and now totals over 3.4 million views. His biggest accomplishment to date? “The Los Angeles Times ran my photo with the headline, “shaping the future of television.” Not hyperbole I would use myself, but it is a huge honor and has really energized my work.”
What has been your biggest professional accomplishment to date?
The Los Angeles Times ran my photo with the headline, “shaping the future of television.” Not hyperbole I would use myself, but it is a huge honor and has really energized my work.
What attracted you to this industry?
I actually come from a history of music work and design and was recruited for this job at Super Deluxe. I’m happy to have landed here. I think it is very important to be open to the unexpected creative and professional opportunities that surround us.
Best piece of professional advice you’ve received?
Say yes to unpaid projects if they excite you. Young creatives are often told that free work only leads to free work, but this was not the case for me. If it gets people talking, it’s worth more than dollars.
What is your favorite app these days?
Oblique Strategies. It’s a compilation of one-liner productivity suggestions from producer Brian Eno. They are often music-specific, but the ideas can be applied to anything. Voice Memos. There’s so much power in forcing yourself to use actual words to get around a problem or task.
Favorite trending hashtag?
#twinpeaks
What product or service can you not live without?
Amazon Prime Now. I don’t have time to go shopping these days.
