In order to create something “clean, bold, and authentic,” CSG’s Ascendon website redesign hit all the checkboxes. Endeavoring to relay authenticity at every turn, the site leaned into quirky, humorous imagery over stodgy stock photography. Images and interesting headlines are paired very specifically, the intent being to get the viewer invested in what was coming next while helping CSG stand out as truly unique. Great attention went into the user experience as well. Transitions are interesting but not overwrought. The design is clean but never boring. We’re impressed!