Crown Media continues to dominate the family entertainment space, producing an impressive schedule of seasonal and holiday-themed promotions and marketing efforts to retain its hold on the calendar year. In addition to such annual mega-events as the Countdown to Christmas, Countdown to Valentine’s Day, Macy’s Flower Show and others, the marketing team led by Susanne McAvoy implemented a remarkable partner strategy, creating digital initiatives, massive on-site events, and sharp ad campaigns to increase partners’ visibility among the network’s impressive viewership. All in all, this is the most feel-good promotional juggernaut we’ve ever seen.
