Crown Media continues to dominate the family entertainment space, producing an impressive schedule of seasonal and holiday-themed promotions and marketing efforts to retain its hold on the calendar year. In addition to such annual mega-events as the Countdown to Christmas, Countdown to Valentine’s Day, Macy’s Flower Show and others, the marketing team led by Susanne McAvoy implemented a remarkable partner strategy, creating digital initiatives, massive on-site events, and sharp ad campaigns to increase partners’ visibility among the network’s impressive viewership. All in all, this is the most feel-good promotional juggernaut we’ve ever seen.

Honored For:

  • The Faxies 2021
    • Sales Team of the Year
    • Hallmark Channel & Nextdoor’s Cheer Map Partnership (Crown Media Family Networks)
      Sponsored Content
    • Morgan Presson & Cheryl Grimley: Crown Media Integrated Partnerships (Crown Media Family Networks)
      Sponsored Content
    • Hallmark Channel & Conagra Brand’s Snack, Watch & Win Partnership (Crown Media Family Networks)
      Partnership Marketing
    • Hallmark Channel & GE Café Appliances: Ready, Set, Renovate Sweepstakes (Crown Media Family Networks)
      Interactive Brand Content
    • Hallmark Channel’s Countdown to Christmas Off-Air Media Campaign (Crown Media Family Networks)
      Content Marketing Campaign
  • Cablefax FAXIES 2018
    • Marketing Team of the Year