Crown Media Digital Team

Crown Media is known for really connecting with its audience, but you literally can’t connect if there isn’t a strong digital team behind the scenes. This group supports streaming platforms Hallmark Movies Now and Hallmark TV as well as the Hallmark Movie Checklist app, which helps users keep track of movies and series available on Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. In addition to managing digital services, the team of 10 works with nearly every Crown Media business unit, including marketing, ad sales, operations, on-air and design, PR and programming. This vital group is responsible for making sure those clever contests and sweepstakes go off without a hitch. The proof is in the (holiday?) pudding, with Hallmark Channel’s “Very Merry Giveaway” racking up over 75 million entries and the new “Countdown to Christmas” movie game delivering 19 million trivia questions answered by fans. The team also supports Hallmark’s expanding SVOD service, Hallmark Movies Now, which has grown its subscriber base 50% year over year. In keeping on brand, this digital team embodies Crown Media’s uplifting spirit. Director Daryl Evans chairs Crown’s Employee Resource Committee, while Senior Manager Laura Passero leads the ERC’s Workforce committee. VP Josie Ventura is a representative on Crown’s D&I Business Leaders Team and is a founding member of the LA chapter of CHIEF, a private network supporting women leaders. And multiple team members are active in organizations including ATAS, the PGA, NAMIC and WICT.

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