Even the most cynical journalist can’t help but crack a smile in the presence of The Crown Media Communications & Publicity team. Like the brand it represents, the team—led by Chief Communications Officer Annie Howell—brings a little bit of sparkle and kindness to the everyday. From seasonal press mailers to a one-of-a-kind Sing-Along holiday press event, the Crown team is just extra. The past year saw an eight-minute Jimmy Kimmel comedy sketch about Hallmark holiday movies—pitched by Kimmel himself as well as key recognition for Crown Media execs, including Wonya Lucas’ inclusion in The Hollywood Reporter’s “Power 100 Women in Entertainment.” Not only does the team conceptualize and execute meaningful communications strategies that drive tune-in, awareness and ratings successes for Crown Media’s three linear networks, SVOD and AVOD services, consumer product lines and publishing division, but it has the ear of Crown executives, providing strategic counsel and serving as primary spokesperson for the company. The fruits of the team’s labor include Hallmark Channel’s ranking as #1 across entertainment in cable in 4Q for Women 18+ for the eighth consecutive year. The multitude of media impressions included coveted press with EW, “ET” and Deadline. The team likes to say they are successful because of their ability to wear many hats, from firefighter (crisis managers), storytellers, coaches (lifting up talent and execs), gymnasts (always flexible) and guards—always keeping the brand promise of Crown Media front and center. This group is the embodiment of brand ambassadors.
