Given the task of rebranding its entire network with little to no budget, WGN America leaned into the talents of their creative departments, to great success. Now a network driven by crime shows in both original series and syndicated content, it used existing show footage, stock footage and the talents of their in-house graphic artists to create a series of spots revealing the change. The message was that WGN “gets crime,” and we find it hard to disagree, as creating such a successful campaign without spending any real money seems a little bit like theft.

Honored For:

  • Cablefax FAXIES 2018
    • Advertising Campaign for a Network
    • WGN America Crime Rebrand (WGN America)
      Brand Image and Positioning Campaign