Craig Erwich

In February 2023, programming for Disney Branded Television and Freeform was added to Erwich’s existing duties for ABC Entertainment, Disney Branded Television and Hulu Originals. No matter the genre, the platform or the niche, he knows what viewers want, from lauded comedy series like Hulu’s “Only Murders in the Building” and ABC’s “Abbott Elementary,” to preschoolers’ beloved “Bluey.” Erwich’s foresight gave ABC’s fall season a strike-proof edge with “The Golden Bachelor,” which became appointment TV for millions of viewers.

Do you personally still have a traditional cable video package? No, I have Hulu Live, which I find has everything I need where and when I want it.

What celebrity would you hire for your company? The Rock. He’s a charismatic talent, multi-faceted businessman and has a perfect body slam.

Favorite way to de-stress? Reading—escaping into the world of a book helps block out the outside world.

Book, movie or TV series that greatly influenced my leadership style: “Last Sultan: The Life and Times of Ahmet Ertegun”—a music industry legend, Ahmet really understand the importance of creative culture and how to forge trusted relationships with the artists that fuel our business.

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